The Deadpool movies have been applauded for their marketing campaign for each film, and with Deadpool and Wolverine, the PR team is still up to the same internet shenanigans.
To celebrate the movie actually getting #1 at the worldwide box office, Marvel Studios has shared an image of Hugh Jackman recreating the infamous Wolverine meme of him holding up a framed photo. Check this out:
Crushed it. #DeadpoolAndWolverine pic.twitter.com/v6dojXSI8U
— Marvel Studios (@MarvelStudios) July 28, 2024
And since this is still a Deadpool movie, they’ve also recreated the meme with Deadpool holding up his own framed photo:
— Marvel Studios (@MarvelStudios) July 28, 2024
Just for context, here’s the original meme from the animated X-Men series:
There was actually a video of the meme released as well, but instead of Logan caressing the photo, he just tosses it away.
@marvel Picture’s worth a thousand memes. #DeadpoolAndWolverine #HughJackman #CapCut ♬ original sound – Marvel Entertainment
It’s actually kind of feels like they shot this scene for the movie, but since the film was already chockfull of all kinds of cameos and references, the appearance of this meme could have been a tad overkill. It does make for fun internet fodder though.
Despite some negative reactions, the box office has spoken, and Deadpool and Wolverine looks to be the hit that Marvel Studios was looking for. With the Avengers: Doomsday announcement and this movie’s overall vibe, it does seem like Marvel is now fully leaning into nostalgia; but I am hoping that the Russos and Kevin Feige know that it’s way better to prioritize a good story than just hoping fans will point and clap when someone familiar is onscreen.
Star Wars had to learn that lesson the hard way.
Deadpool and Wolverine is now showing in theatres.
