Marvel Disney Head on the New Approach to Marvel TV, “You Can Jump in Anywhere”

It’s no mistake that Marvel has been going through a downward slump since Avengers: Endgame, and we’ve watched the studio try and find their next big hit with television spinoffs and adaptations for new heroes.

With the upcoming series Agatha All Along and Daredevil: Born Again in the works, it’s said that Marvel is going to be taking a new approach when it comes to their TV spinoffs. Talking to ComicBook, Marvel Studios’ Head of TV, Streaming, and Animation Brad Winderbaum explains:

“We want to make sure that Marvel stays an open door for people to come in and explore… On the heels of Endgame, I think there was, maybe, a little bit of an obligation to watch absolutely everything in order to watch anything. As you know, as a comics fan, they’re designed to just pop in, find something that you like, and use that to enter you into the universe, and then you can explore and weave around based on your own preferences.

“ So part of the rebranding of Marvel Studios, Marvel Television, Marvel Animation, even Marvel Spotlight is to, I think, try to tell the audience, ‘You can jump in anywhere. They’re interconnected but they’re not. You don’t have to watch A to enjoy B. You can follow your bliss. You can follow your own preferences and find the thing you want within the tapestry of Marvel.'”

Admittedly when the Disney+ Marvel series had started out, everyone was thinking that they would have larger canon consequences like either WandaVision or Loki bringing mutants into the MCU. The longer it went on though, it was clear that none of the series was going to have huge stakes that would mess with the story that was being told theatrically.

With this new outlook though, I think that it gives a clear line for the incoming creators on the stories they can tell moving forward. Now we can expect shows like Moon Knight, Ms. Marvel, and hopefully She-Hulk to just tell stories in their own unique pockets of the MCU.

Fingers crossed we get another update soon on a future lineup of series.

The next big Marvel live-action series, Agatha All Along starring Kathryn Hahn, Aubrey Plaza, Joe Locke, and Patti LuPone is set to premiere on Disney+ on Sept. 18.