Star Wars had decided to market Skeleton Crew with a pop song (Major Tom by Peter Schilling) playing over it, but it did have that special twist that the lyrics were in Huttese. Now Lucasfilm is going all-in on the jam songs with the latest trailer for Andor Season 2.
Check this out:
Just for context, the song is The Revolution Starts Now from Steve Earle.
Admittedly, this is a new direction for Lucasfilm marketing, seeing that all the previews that has come before it ever since The Force Awakens had just been using original music from the films.
We don’t know why there’s a sudden change, but it does seem that Lucasfilm wants to market the series to be more ‘fun’ for anyone who didn’t check out the first season of Andor. Despite the critical acclaim, a lot of the far-right Star Wars Youtubers had dubbed the show ‘boring’, and it looks like the use of a rock/country song for the trailer is Lucasfilm trying to beat the allegations.
As someone who actually enjoyed the first season, it’s definitely an odd move, but I am excited for the show to come back. Unlike series like The Mandalorian, it seemed that showrunner Tony Gilroy was not so focused on having a new wave of incoming action figures; but rather he wanted to write an honest-to-goodness rebellion story.
Having the trailer with upbeat music does kind of feel like it messes with the tone of the show, but if it can get more people to watch, then I’m not complaining.
Catch Andor Season 2 when it premieres on Disney+ on April 22.
