After the mega-bomb that was Sony’s Morbius and the general consensus of the Venom films, there hasn’t been a lot of positive buzz surrounding Sony’s next Spider-Man spinoff Madame Web. What’s funny though is that, while the promotion of the movie is ongoing, there seems to be a specific marketing tactic that is getting fans to latch on to the film and promise to watch it in theaters.
The trailer had already spawned a meme with the line, “He was in the Amazon with my mom when she was researching spiders right before she died,” but this new promo of star Dakota Johnson seems to really have fans a little hot and bothered. Watch this:
A new promo video for ‘MADAME WEB’ has been released. pic.twitter.com/lcgx4OkMjd
— One Take News (@OneTakeNews) January 11, 2024
Already replies and reactions to the video are having fans talking about how they could watch the movie just from the sex appeal alone. Sydney Sweeney may be a lightning rod for this kind of energy, but some people can forget that Johnson herself was the lead in the Fifty Shades of Grey franchise—arguably one of the most unapologetically kinky movies ever put to screen.
Using horny nigga energy to get people to watch this movie pic.twitter.com/ioMzX2Xqsl
— The gaming Introvert (@Sean_Luey) January 12, 2024
All the marketing for Madame Web feels like they're trying to bully me with pretty girls in the hopes that I'll watch the movie pic.twitter.com/oc4ELMDlYv
— Symbiobro (@KaleeshArbiter) January 12, 2024
Dakota Johnson straight up seducing people into seeing Madame Web. And ya know what? It's working. https://t.co/NOZRkzV0Hx
— Ben Kahn (@BenTheKahn) January 13, 2024
If Sydney Sweeney does a promo video where she counts down from 30 and calls me a good boy I promise I’ll see the movie 10 times. https://t.co/y9gZS2F9vo
— Barry Skywalker (@BarrySkywalker1) January 13, 2024
Why do I feel like this promo is trying to fuck me https://t.co/CV5lCw7Xt2
— Heavy Spoilers (@heavyspoilers) January 12, 2024
Of course, just because a movie is generating this much buzz online doesn’t mean that it’s going to directly translate to ticket sales. Everyone jumped in on the ‘Morbin’ Time’ hype for Morbius; and the hype got so huge that Sony eventually re-released it—to still empty cinemas.
Who knows, maybe Madame Web will manage to break the mould. Though the movie does feel pretty campy, there is still an audience out there that will probably love it. Jennifer’s Body and The Room are cult classics, and even 2019’s Cats is a hilarious watch.
Madame Web is set to release in cinemas this Valentine’s Day Feb. 14.
